Category: Marketing Tips

  • Why blogs are essential for law firm marketing

    BYTeresa Shaw0 commentsMarketing Tips

    If you’re serious about marketing on the web, you need a blog. If you’ve been reading these posts, you know I don’t push social media use for attorneys, unless they want to do it. But I don’t feel that way about blogs. I believe that every firm that puts up a website should put up […]

  • Content marketing for law firms – the basics

    BYTeresa Shaw0 commentsMarketing Tips

    As far as search engine optimization goes, quality content will always be king. As far as your clients and potential clients, quality content (well-delivered, mind you) will always be king. What’s changed, though, is the demand for higher quality content as search engines continuously work to improve how they rank the results of user queries. […]

  • Legal ethics and social media resource roundup

    BYTeresa Shaw0 commentsMarketing Tips

    There are lots of statistics on social media-use in the legal field, especially as part of law firm marketing efforts. Many statistics also point to which platforms firms generally prefer to use and which ones bring them the most clients. Of course, there are attorneys who don’t use social media, generally because they either don’t […]

  • Write a knock-out law firm bio to increase client intakes

    BYTeresa Shaw1 commentsMarketing Tips

    In 2012, Jordan Furlong wrote a blog post for Stem Legal spotlighting a firm that had the best law firm bios in the world. He was talking about Marque Lawyers, a full service firm in Sydney, Australia that took a fully human approach to the development of their attorney profiles. If you visit their website, you’ll see […]

  • Mobile-friendly websites – Google update

    BYTeresa Shaw0 commentsMarketing Tips

    If you’ve ever visited a website on your smartphone that wasn’t optimized for mobile phone viewing, you know how frustrating it can be to find the information you need. In a recent post, I outlined some common law firm marketing mistakes when it comes to web presence. Websites that aren’t optimized for mobile and tablet […]

  • Improving your website’s user experience – AndroGel example

    BYTeresa Shaw1 commentsMarketing Tips

    Many factors influence your user’s experience when visiting your website or reading your blog (functionality, content, usability, look and feel – the list goes on). Ultimately, you have to remember that the “user” is a person and think about how your website (often their first interaction with your firm), will affect their understanding of your […]

  • Survey says…blogging and social media use leveling out for lawyers

    BYTeresa Shaw0 commentsMarketing Tips

    A few days ago I came across an interesting infographic published by The Rainmaker Institute with survey results from a survey conducted by the American Bar Association (participants are ABA members). About 850 attorneys from across the country responded to the survey, representing solo attorneys, mid-sized practices, and large law firms from a range of […]

  • Law firm review sites – your profile and dealing with negative comments

    BYTeresa Shaw2 commentsMarketing Tips

    In part one of reputation management basics, I laid out some of the reasons why it’s important to establish your presence in legal directories and on review websites. To follow up on that foundation, I’m going to cover what should be included in a legal profile and what to do when you find less-than-flattering reviews and […]

  • Avvo who? What you can do today to protect and enhance your law firm’s online reputation

    BYTeresa Shaw1 commentsMarketing Tips

    Reading legal directories and review sites is one of the most common ways that potential clients vet you and your services. Think of directories and review sites as a relatively new form of “word-of-mouth” advertising. These same sites may also be where dissatisfied clients, unethical competitors, or even ex-spouses go to leave disparaging reviews and […]

  • Law Firm Marketing Mistakes

    BYTeresa Shaw1 commentsMarketing Tips

    In the past few articles, we discussed some of the many ways that law firms can market their firms, improve their positions in search engine results pages, and increase brand awareness. In this article we are going to take a different and somewhat lighthearted look at several firms that are missing opportunities to increase their […]