Every marketer has an arsenal of tools they use to promote their clients. I’ve mentioned a few of mine in various blog posts and thought it would be a great idea to bring them all together in a handy list. While this list doesn’t include every single tool I use, it’s comprised of the ones […]
Search engine optimization is always a hot-topic because of its importance in digital marketing and continuous search engine algorithm changes. While not necessarily confusing, SEO is absolutely a complex methodology that is comprised of many elements and will remain a key factor for online success for as long as there are search engines and websites. […]
Do you hear that noise? That swoosh followed by the sound of a cash register? Do you know what it is? The sound of your competitors skirting by you in search engine results, social networking, and online brand awareness. It’s the sound of your competition reaching the clients that you are qualified to represent. It’s […]
Contact Us pages are often overlooked as a valuable opportunity to engage with your audience. They are generally the second highest visited page on a website and can convince a potential client to engage with you. Make sure your firm gives this page the attention it deserves. Contact Us pages play several roles. They’re a […]
Blog posts, websites, social media, they all need visual content to engage the consumer. It’s not easy or enticing to be faced with page after page of dry text. Images help break up content, they can convey meaning instantly, and they can help get more eyes on your pages and posts. The problem is, finding […]
Your website is either going to help or hurt your firm’s online marketing efforts. Consider these five web design strategies to reinforce your marketing efforts and increase law firm awareness. Domain name There are three things you have to think about when choosing your domain name; longevity, practice area, and local search. You don’t want […]
One of the best things about blogging with AgileLaw is that I am free to talk about and share the marketing information and tools that I think will help you the most without worrying about giving away too much. Because Agile Law isn’t a marketing company, there is no conflict of interest, so over the […]
Do you hear that noise? That swoosh followed by the sound of a cash register? Do you know what it is? The sound of your competitors skirting by you in search engine results, social networking, and online brand awareness. It’s the sound of your competition reaching the clients that you’re qualified to represent. It’s a […]
If you’ve been reading this blog for a while, you know how important brand marketing and awareness is to online marketing success. And you know it takes a lot of work to get ranked high in search engine results pages. What you may not know is that a good bit of that work involves analyzing […]
There is no doubt that blogging is an important part of online marketing, and one of the best ways to increase public awareness of your firm, as well as public trust, in an effort to become an authority in your field. I have no doubt you’ve seen these statements countless times, and have wondered how […]
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