4 blogs that show you how to put “you” in your content

by Teresa Shaw


Marketing Tips

blog contentEver wonder why some legal blogs get noted attention, are shared and followed by many, and are used as resources by not only the public but also other attorneys? It’s because the firms that run these blogs regularly update them with posts that go far beyond rehashing news stories covered in the media. These firms focus on a niche and create content that is informational, educational, and engaging for the reader.

If you’ve been reading my posts, you know that when it comes to creating content, I tend to push writing about your interests. When you write about what motivates you, it tends to motivate your readers. Want to see what I’m talking about? Check out these awesome blogs and how the writers tackle issues, laws, court decisions, and other developments within their niche.

1.) China Law Blog

Published by Harris & Moure, PLLC, and written by attorneys Dan Harris and Steve Dickinson, the blog focuses on business in China and those who do or want to do business in China.

China Law Blog is ranked as the Ultimate Law Blog by BlogMetrics.org, who rank blogs by RSS subscribers, unique monthly visitors, incoming links, social popularity, Alexa and Technorati ranking, as well as other factors.

Harris and Dickinson write about specific in such a way that even those who aren’t interested in operating a business in China will still enjoy reading it.

2.) DuetsBlog

You know how when someone talks about searching something, you assume they actually meant they’ll “Google” something. Market domination is what I’m talking about, and when you’re talking about DuetsBlog, you’re talking about a dominant blog that reports on the stuff that happens at the intersection between marketing and law.

Published by Winthrop & Weinstine, P.A., DuetsBlog is read by attorneys, marketers, businesses, and anyone who is interested in marketing and advertising, even the general public.

3.)  Beem on Patents

Instead of linking to the homepage of Beem on Patents, I’m linking to a specific post to show you, whether you agree with the opinion or not, a great example of putting “you” in your content. In this piece Patent Attorney Richard Beem issues a call to action for all readers, and explains why action is needed. His knowledge and skill with a pen make the blog an interesting, informative, and engaging blog that undoubtedly motivates many of readers to come back again and again.

4.)  CommLawBlog

Another notable law blog is the CommLawBlog published by Fletcher, Heald & Hildreth. The authors cover all things communication law and I included them here specifically for their post on Positive Train Control systems after the Amtrak train wreck in Philadelphia. The piece is insightful and timely, giving readers an education on Positive Train Control technology. It’s another great example of you can connect with a large audience, even those who generally don’t follow communications law.

Teresa Shaw is an SEO consultant with 10 years of experience helping attorneys and law firms across the country increase public awareness of their services.


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