1 Comments Published on June 3rd, 2015 by Teresa Shaw
- Anyone who comes to your profile should see an up-to-date professional head shot, not of the building where you work, or the firm’s logo. In fact, LinkedIn says that your profile is 14 times more likely to be viewed if you have a profile photo. It's important that your face is clear and close so peers and clients can recognize you. Look at the camera and be confident. Need help choosing a picture? Josh King at Avvo recently wrote about PhotoFeeler, a photo comparison service where voters weigh in on a number of factors including how competent, likable, and influential you appear based on your photo (use the "business" category).
- Your headline should accurately represent your current situation. Though your profile should be creative enough to help you stand out from the crowd, it must also be clear. Tie it into the summary and consider both as your elevator speech. Your summary should describe not only what you do but also why you do it. Let your motivation and passion come through in your summary, but don’t just say your motivated and passionate - show it.
- When you list your skills, be sure to include high-level skills as well as those you have developed for your specific niche. When you list work experiences, be sure to include any volunteer work or community involvement. Adding these things helps visitors connect with you on a deeper level and helps them form a more well-rounded view of you and your services. (Adding in volunteer work also helps show that you are a motivated and passionate individual.)
- After you finish adding in your experiences, use LinkedIn’s “People You May Already Know” feature to help you add contacts quickly. Update your contacts every few months and don’t be afraid to remove those that aren’t relevant to your current situation.
- Use the “Add Sections” feature to include content from your blog (WordPress) and Twitter feed. You can also include other external content, including content from SlideShare. LinkedIn also has a feature that allows you to reorder your sections, so you can move the most interesting or relevant content up in your profile, giving your readers easier access to the information they want to see.